4 Week Online Mentoring Program

Online Pricing and Marketing course January 22-February 16th, 2018

$600(+5% GST) ***Canadian dollars

Four weeks of getting your business into shape so that it works FOR YOU. Not to mention the amazing opportunity to network with other photographers who are also taking the step to create a more sustainable business. I fully believe that we are stronger together than apart. 

What will we learn?

The first half of the course will be my well known pricing class--with some new tweaks and additions. We will cover:

  • setting your own goals and making decisions based on what works for you and your business
  • examine what it really costs to run a sustainable photography business
  • an honest look at how many sessions you can take on and the barriers to filling your schedule
  • discussion about the varying ways you can price yourself and making decisions about which one works best for you and your business
  • a look at selling in person versus online and how you can maximize each one without coming across like a sleazy salesperson

The second half of the course will be all new content. It will be focused on marketing and setting yourself up to hustle to help build your business as quickly as possible. Over these two weeks:

  • we will actually dissect everyone's websites and marketing materials focusing on how better to market to potential clients by leveraging your differences
  • We will have look at what it takes to build a successful marketing campaign
  • we will create a marketing calendar to set us up for success for the year ahead
  • We will wrap by talking about how to increase brand awareness in your community 

If you feel like this is something that you would love to be a part of, but you are just not sure if we are a good fit, check out some reviews for my pricing course here. And, if you still aren't sure try finding our community on Facebook called Photographer's Revolution: Real Business Talk for Family Photographers. 

If you are ready to commit, pay the $600(+gst) nonrefundable course fee here:

The Uncommon Creative

I'm super excited to announce that I am speaking at The Uncommon Creative in Niagara-On-The-Lake next fall(2018). The location for this conference is OUT OF THIS WORLD!!! And, being included amongst the line up seriously has me pinching myself. I am such a huge fan of Kristen Cook and Heidi Hope that I can't wait to be able to learn from them. I get to do a couple of things--first, I'll be doing two hands on classes demonstrating how I work with siblings PLUS I will be giving a Keynote Presentation on Defining Success on Your Own Terms. I'd love it if you'd join me there. Go HERE to learn all about it!!

It's great to see such an awesome learning opportunity for family photographers coming to Canada. 

~ Dana

Summer School For Photographers

This is it. 

I absolutely love teaching this class. I truly do. But, it is extremely time consuming and it's been hard for me to figure out a way to offer the class as a 'work at your own pace' option, but I think I have figured out how I'm going to do that and THAT will launch officially in the fall. Soooooo...this is the last class for the forseeable future where I will be there to help guide you. This is the last class group that will be allowed into the incredible top secret alumni group on Facebook(it really is the best place on Facebook and the main reason I haven't deleted my Facebook account). This is the last class where I will stick with you through the nitty gritty--nailing down what is going to work for you. 

What will the new class be like? Well, it's kind of a surprise, but....it will be a part of a larger way I'm hoping to reach other photographers that will launch in the fall. I can tell you that there will be lots of fabulous photography content coming to this space--including a podcast, including private live chats, group mentoring, etc....and this class will be tucked in there somewhere in a completely redone 'work at your own pace' option.

If you want to read all about what the class offers, you can go to this blog post that explains it all.

If you are wondering how you are going to do it with kids in tow, I'll say this--the 'classes' are in audio format so you can listen to them while you are doing other things. I'll from time to time do a live broadcast, but it will remain in the group for you to revisit at your will. There is, of course, some homework...some number crunching and thought digging that you will have to do, but it's relatively easy to complete if you spread it out over the two weeks.

If you have any questions, just ask! If you have wanted to take this class and just haven't found the time to do it--NOW IS A GOOD TIME TO GET ON THAT ;) 

Class runs from July 3rd-14th. It is completed entirely online via a private Facebook group.

Name *

Seat $200(+gst)

**prices in Canadian dollars



A Mailing List Just For Photographers

Okay...here's the thing...I want to create a mailing list for photographers so they can learn about all sorts of cool stuff that I have coming up. Here's the other thing...I'm not really a huge fan of mailing lists. I mean, on the one hand, they are kind of a necessary evil if I want to keep in touch with my 'people' outside of social media groups. On the other hand, I have added myself to a lot of lists and then been hugely disappointed at a) the sheer volume of emails that the person has decided to send out and b) the lack of relative information aimed right at me. So....because of all of this, I am making you all a solemn pledge that if you sign up for my mailing list for photographers, I will not constantly send you stuff. I will only send you stuff when I legitimately have stuff to tell you(like when I'm going to launch my podcast--eeeekkk! no really, you will want in on that). This is my way to help organize the community that I have begun creating--not a community of my clients, but rather a community of creatives and entrepreneurs who all have a lot of the same goals in mind. So, if you want to be a part of that awesome community, I want to encourage you to sign up here:

So...now that THAT'S out of the way, I have one little thing to announce. I am doing one last online class of my pricing course before it totally shifts to a different format(that's part of the reason for the mailing list). I'm calling it SUMMER SCHOOL and it will run from July 3rd through 21st. It will be your LAST opportunity to get in on my amazing alumni group in Facebook. For those that are wondering if you can do this class and have kids at home from school I have this to say--it's all audio clips. So, you can listen while you drive, while you sunbathe or....let's face it....while you do laundry. There is some 'homework' of sorts but it isn't all that hard, so you should be able to make space for it at some point in those two weeks ;) Soooooooooooo.....check back tomorrow when I launch registration as seats will be limited. 

Big changes on the horizon folks. Big changes. Good changes. Thanks for coming along for the ride!

~ Dana

The Milky Way Online Maternity Retreat

I'm so excited to share that I have been asked to teach underwater maternity photography in this cool online photography retreat with so many industry giants. What an honour to be included amongst their ranks. So, if you want to learn all about the gear I use for underwater, see an underwater maternity session in my local pool, and then watch me EDIT an image so you can see how I get those great skin tones in my underwater imagery, go get your name on the VIP list to learn more!!