Summer School For Photographers

This is it. 

I absolutely love teaching this class. I truly do. But, it is extremely time consuming and it's been hard for me to figure out a way to offer the class as a 'work at your own pace' option, but I think I have figured out how I'm going to do that and THAT will launch officially in the fall. Soooooo...this is the last class for the forseeable future where I will be there to help guide you. This is the last class group that will be allowed into the incredible top secret alumni group on Facebook(it really is the best place on Facebook and the main reason I haven't deleted my Facebook account). This is the last class where I will stick with you through the nitty gritty--nailing down what is going to work for you. 

What will the new class be like? Well, it's kind of a surprise, will be a part of a larger way I'm hoping to reach other photographers that will launch in the fall. I can tell you that there will be lots of fabulous photography content coming to this space--including a podcast, including private live chats, group mentoring, etc....and this class will be tucked in there somewhere in a completely redone 'work at your own pace' option.

If you want to read all about what the class offers, you can go to this blog post that explains it all.

If you are wondering how you are going to do it with kids in tow, I'll say this--the 'classes' are in audio format so you can listen to them while you are doing other things. I'll from time to time do a live broadcast, but it will remain in the group for you to revisit at your will. There is, of course, some homework...some number crunching and thought digging that you will have to do, but it's relatively easy to complete if you spread it out over the two weeks.

If you have any questions, just ask! If you have wanted to take this class and just haven't found the time to do it--NOW IS A GOOD TIME TO GET ON THAT ;) 

Class runs from July 3rd-14th. It is completed entirely online via a private Facebook group.

Name *

Seat $200(+gst)

**prices in Canadian dollars



A Mailing List Just For Photographers's the thing...I want to create a mailing list for photographers so they can learn about all sorts of cool stuff that I have coming up. Here's the other thing...I'm not really a huge fan of mailing lists. I mean, on the one hand, they are kind of a necessary evil if I want to keep in touch with my 'people' outside of social media groups. On the other hand, I have added myself to a lot of lists and then been hugely disappointed at a) the sheer volume of emails that the person has decided to send out and b) the lack of relative information aimed right at me. So....because of all of this, I am making you all a solemn pledge that if you sign up for my mailing list for photographers, I will not constantly send you stuff. I will only send you stuff when I legitimately have stuff to tell you(like when I'm going to launch my podcast--eeeekkk! no really, you will want in on that). This is my way to help organize the community that I have begun creating--not a community of my clients, but rather a community of creatives and entrepreneurs who all have a lot of the same goals in mind. So, if you want to be a part of that awesome community, I want to encourage you to sign up here: that THAT'S out of the way, I have one little thing to announce. I am doing one last online class of my pricing course before it totally shifts to a different format(that's part of the reason for the mailing list). I'm calling it SUMMER SCHOOL and it will run from July 3rd through 21st. It will be your LAST opportunity to get in on my amazing alumni group in Facebook. For those that are wondering if you can do this class and have kids at home from school I have this to say--it's all audio clips. So, you can listen while you drive, while you sunbathe or....let's face it....while you do laundry. There is some 'homework' of sorts but it isn't all that hard, so you should be able to make space for it at some point in those two weeks ;) Soooooooooooo.....check back tomorrow when I launch registration as seats will be limited. 

Big changes on the horizon folks. Big changes. Good changes. Thanks for coming along for the ride!

~ Dana

The Milky Way Online Maternity Retreat

I'm so excited to share that I have been asked to teach underwater maternity photography in this cool online photography retreat with so many industry giants. What an honour to be included amongst their ranks. So, if you want to learn all about the gear I use for underwater, see an underwater maternity session in my local pool, and then watch me EDIT an image so you can see how I get those great skin tones in my underwater imagery, go get your name on the VIP list to learn more!!

Online Pricing Course -- April 3rd-14th

Almost daily, I hear from photographers struggling to make ends meet. Talented photographers who really deserve better for themselves and their families. My class is an honest look at what it takes to make your business work for you--not for me. Not according to some rule book created 10 years ago or more....created by you to meet your family's unique needs.

In my pricing class, I will talk about what your time away from your family is really worth. We will examine what you need to be able to meet your financial goals while we take a hard look at your income and expenditures as they are right now. It's an honest look at how to create a business that has the possibility of success instead of constantly setting yourself up for failure. 

When you sign up for this class, you will receive:

  • pre-recorded lectures for you to listen at your own pace
  • assignments created to go along with each lecture to help you work through your own financial plan and create pricing that works for you
  • a private online group discussion during the course for you to ask Dana(and the others taking the course) your questions
  • the option to be added to a private Facebook group for alumni only. This group is a wonderful resource of talented professionals with experience and expertise to help you reach your goals. There is no point in creating an action plan, if you don't have the support system to help you follow through with it.

See what some awesome people had to say about the course:

“I’ve been shooting professionally for almost 10 years, the last 5 have been full-time. You would think that by now I would have had a better handle on the business side of things, especially my pricing. I, like many others, raise their prices very slowly over time, or not at all sometimes, out of fear. Fear of appearing way too expensive, fear of losing existing clients, fear that we are not worth it. Dana taught me how to move through this and realize that I am absolutely worth what I should be asking for! She helped me get really honest with myself about my numbers, something I’d always intended to do, but never did. I am about to change the way I do things with my business, and I am beyond excited about it and can’t wait to see what the future holds. Of equal importance, I realized that I’m not alone, and that we are all in this together. This class is beyond what I thought it would be, as I now feel supported and cheered on from within the industry. And an extra bonus? Dana’s laugh is absolutely amazing and her insight, invaluable. Dana Pugh rocks!”

— Annie Daiva

“I met Dana two years ago at a photography retreat, where I was instantly drawn to her honesty and her ability to make anything fun. Last year she invited me to be a part of the 5 minute project, which is something she started and shared with photographers to join along side her. I think this speaks volumes of her heart for the photography community. She could have kept the project to herself, but she choose to watch us and many others grow in it. She truly wants the best for others, and has given not only me, but so many others the tools on how to be successful in this business.This past spring she came to BC and mentored a group of us on the business side of photography. That course taught me to value my time,and opened my eyes to things I never would have seen on my own, I can truthfully say she changed my life and my family’s life. I am so grateful to have met her, to have had her influence in my career and I know I wouldn’t be where I am today without her encouragement and knowledge. 

— Kyla Ewert

“Truly, I cannot thank Dana enough for everything she gave us (including her heart) during our time together. Her passion for the industry is refreshing and I left feeling so inspired and excited. Not only was Dana an amazing teacher and incredibly resourceful, she was a blast to spend time with as she came with a ton of laughter and her heart on her sleeve (my kind of person). I would highly recommend Dana’s workshop to anyone wanting to take their passion and business to the level of success. You will not regret it...and BONUS, you get to hang with the talented “Dana Pugh” for the day, total win!
Forever grateful, thank you.”

— Devon Hall

$200 CDN (+gst)

****Just a note to say that this is nonrefundable. The email that you use to pay for the course is the email where all communication will be sent. If you need to change that, be sure to contact me at

Alberta Pricing Workshops

Hello there!!!!

So, as I have promised on social media, I am going to do a few in person pricing workshops this year. The first one will be held in my own studio in Okotoks on February 11th starting at 9:00am. This will be a little bit different than my online class as it will not only include the full pricing workshop, but I will also debut my new marketing class called 'Marketing Yourself: Beyond Social Media'. 

The second one will be on February 25th in Edmonton, AB at this gorgeous studio space. 

In March, I am looking at coming to Fort McMurray, AB and Vancouver, BC!!! So watch this space for that information!

In my pricing class, we will talk about what your time away from your family is really worth. I use industry created guidelines and ten years experience as a working photographer, to help you do the math and create a plan that will work for you and your area. This isn't a class where I tell you to 'copy me'....this is a class where I ask you the tough questions about what you want for your business and you create a business designed by you for your clients. I'm not going to tell you that in person ordering is the only way to do it. Nor am I going to insist you sell digital files. We will look at all the possibilities and the real life numbers required for you to reach your own goals. Don't take my word for it--just look at the reviews for this class in the posts below. The best thing is, after the class ends, I will add you to the private online class of kick ass creatives who are working towards creating a sustainable business. This is the most supportive and creative group on Facebook where we lift each other up together. Where everyone believes that the industry is stronger if we are all succeeding. 

In my brand new marketing class, we will take a look at the next steps towards helping you find clients. So often, when rock star photographers are asked how they market, all they can tell you is 'social media' or 'word of mouth'...well, any 'every day photographer' will tell you that social media and word of mouth alone is not enough. So, we will all work together to create unique marketing plans that work for you and your personality--as well as your family's schedule. We will help you find opportunities that already exist within your own network and help you create an action plan as to how to make those opportunities a reality. 

Each of these classes on their own are $200Cdn. This year, I am doing them together in person for $300Cdn. When my in person workshops for the year are done, I will make the marketing class available online. So, be the first to know...the first in the loop ;) 

I have classes in the works for Chicago, New York, Vancouver and Toronto or Ottawa(or maybe both).

Registration for Okotoks Workshop

When: Saturday, February 11th, 2017

Where: Dana Pugh Photography Studio in Okotoks, AB

Time: 9:00am-5:00pm (lunch will be provided....these usually end in everyone going out for supper, but that is not included in the ticket). 

Price: $300(+gst) 

registration for edmonton workshop

When: Saturday, February 25th, 2017

Where: Studio 107 in Edmonton, AB

Time: 9:00am-5:00pm(lunch will be provided...these usually end in everyone going out for supper, but that is not included in the ticket). 

Price $300(+gst)


Seats are limited so act fast before it is full.