Pricing for Photographers -- An Online Class Starting March 7th

Okay, so here's the thing. I don't want to sound all alarmist, but...I really feel alarmed so it's hard to hold back. At least, it's hard to hold back when you are me. hahahahaha. I think there is a pricing epidemic in our industry. And, I think that a big part of why there is a pricing epidemic is because we are not having the conversations that need to be had. I mean...there are more conversations being had than ever before, but for some reason, all the discussions about business have to do with in person sales and selling more product to your clients when -- if your clients are like my clients -- nobody wants those high end products and they certainly do not have time for a lengthy in person ordering session. What they really want are the files and we are not talking about how to price them or how to market them especially in relation to how this affects our ability to earn a living. This conversation is simply NOT BEING HAD. So, I created a place for us to have this conversation.

It is my pricing class where I will talk about what your time away from your family is really worth. We will examine what you need to be able to meet your financial goals while we take a hard look at your income and expenditures as they are right now. It's an honest look at how to create a business that has the possibility of success instead of constantly setting yourself up for failure. 

See what some awesome people had to say about the course:

The thing is, pricing is hard! There are so many things to consider, including our own feelings of self worth and the outside pressures of an industry with no standards for pricing. In this class, Dana openly shares her years of experience while honestly & kindly guiding you to take a look at all of the factors you must consider to run a business for PROFIT. Dana is so smart, witty, and thoughtful. She avoids invalid SHOULDS and pressures while teaching you how to handle your own real numbers and situation. Dana is respectful, supportive and nurturing without being coddling or pacifying. She is truly invested in helping you succeed and seeing your value doing work that you love. I think EVERY photographer, regardless of how long they've been in business, should take this class!!! It is beyond worth of the investment (time + money). ~ Jen Downer from She Saw Things Photography

The thing is, pricing is hard! There are so many things to consider, including our own feelings of self worth and the outside pressures of an industry with no standards for pricing. In this class, Dana openly shares her years of experience while honestly & kindly guiding you to take a look at all of the factors you must consider to run a business for PROFIT. Dana is so smart, witty, and thoughtful. She avoids invalid SHOULDS and pressures while teaching you how to handle your own real numbers and situation. Dana is respectful, supportive and nurturing without being coddling or pacifying. She is truly invested in helping you succeed and seeing your value doing work that you love. I think EVERY photographer, regardless of how long they've been in business, should take this class!!! It is beyond worth of the investment (time + money). ~ Jen Downer from She Saw Things Photography

Dana’s workshop has been so valuable. It was more than just a business workshop. Yes, there was the business side which in itself was worth it but there was the self awareness which was so necessary too. The format of workshop allowed to journey with the support of not only Dana but amazingly talented photographers as well. Getting to hear and see Dana explain things (and hear her brilliant laugh) made it feel personal and easy to understand. I highly recommend this workshop – it was worth every dollar and more! Thank you Dana for sewing into other photographers in such a caring and transparent way. I now feel a lot more knowledgable and encouraged about this whole business thing!  ~ Liesel Sanday

Dana’s workshop has been so valuable. It was more than just a business workshop. Yes, there was the business side which in itself was worth it but there was the self awareness which was so necessary too. The format of workshop allowed to journey with the support of not only Dana but amazingly talented photographers as well. Getting to hear and see Dana explain things (and hear her brilliant laugh) made it feel personal and easy to understand. I highly recommend this workshop – it was worth every dollar and more! Thank you Dana for sewing into other photographers in such a caring and transparent way. I now feel a lot more knowledgable and encouraged about this whole business thing!  ~ Liesel Sanday

I can’t remember who it was that recommended Dana’s class to me, but I’m sure glad they did! Although I feel like I’m plenty accomplished in photography, I was still unsure how or what to price my services at. I’ve changed how I priced things so many times it’s a blur at this point. Well, I no longer need to feel confused about the process. She has a way of explaining things that completely makes sense. Not only is she a photography pricing goddess, she’s down to earth and funny as hell! You’ll love the class and you’ll love her. If you’re having trouble pricing your photography and you’re on the fence about signing up for her class, don’t be. It’s a no brainer. The amount you spend on her class will come back to you many times over once you get your new pricing established, and you’ll feel confident about your prices too! ~Tytia Habing

I can’t remember who it was that recommended Dana’s class to me, but I’m sure glad they did! Although I feel like I’m plenty accomplished in photography, I was still unsure how or what to price my services at. I’ve changed how I priced things so many times it’s a blur at this point. Well, I no longer need to feel confused about the process. She has a way of explaining things that completely makes sense. Not only is she a photography pricing goddess, she’s down to earth and funny as hell! You’ll love the class and you’ll love her. If you’re having trouble pricing your photography and you’re on the fence about signing up for her class, don’t be. It’s a no brainer. The amount you spend on her class will come back to you many times over once you get your new pricing established, and you’ll feel confident about your prices too! ~Tytia Habing

I have another online round of this class starting on Monday, March 7th and running for two weeks(which is a new length, but I think the faster pace was really needed). So, if you are in the midst of doing your taxes and, like MANY photographers I have met over the last year of running this course, so confused as to why you didn't make more, I invite you to join us so we can have the conversation about how to make your business successful on your terms. 

Register here: http://www.danapugh.com/pricing-for-success-sign-up