Okay, so here's the thing. I don't want to sound all alarmist, but...I really feel alarmed so it's hard to hold back. At least, it's hard to hold back when you are me. hahahahaha. I think there is a pricing epidemic in our industry. And, I think that a big part of why there is a pricing epidemic is because we are not having the conversations that need to be had. I mean...there are more conversations being had than ever before, but for some reason, all the discussions about business have to do with in person sales and selling more product to your clients when -- if your clients are like my clients -- nobody wants those high end products and they certainly do not have time for a lengthy in person ordering session. What they really want are the files and we are not talking about how to price them or how to market them especially in relation to how this affects our ability to earn a living. This conversation is simply NOT BEING HAD. So, I created a place for us to have this conversation.
It is my pricing class where I will talk about what your time away from your family is really worth. We will examine what you need to be able to meet your financial goals while we take a hard look at your income and expenditures as they are right now. It's an honest look at how to create a business that has the possibility of success instead of constantly setting yourself up for failure.
See what some awesome people had to say about the course:
I have another online round of this class starting on Monday, March 7th and running for two weeks(which is a new length, but I think the faster pace was really needed). So, if you are in the midst of doing your taxes and, like MANY photographers I have met over the last year of running this course, so confused as to why you didn't make more, I invite you to join us so we can have the conversation about how to make your business successful on your terms.
Register here: http://www.danapugh.com/pricing-for-success-sign-up