Online Pricing Course -- April 3rd-14th

Almost daily, I hear from photographers struggling to make ends meet. Talented photographers who really deserve better for themselves and their families. My class is an honest look at what it takes to make your business work for you--not for me. Not according to some rule book created 10 years ago or more....created by you to meet your family's unique needs.

In my pricing class, I will talk about what your time away from your family is really worth. We will examine what you need to be able to meet your financial goals while we take a hard look at your income and expenditures as they are right now. It's an honest look at how to create a business that has the possibility of success instead of constantly setting yourself up for failure. 

When you sign up for this class, you will receive:

  • pre-recorded lectures for you to listen at your own pace
  • assignments created to go along with each lecture to help you work through your own financial plan and create pricing that works for you
  • a private online group discussion during the course for you to ask Dana(and the others taking the course) your questions
  • the option to be added to a private Facebook group for alumni only. This group is a wonderful resource of talented professionals with experience and expertise to help you reach your goals. There is no point in creating an action plan, if you don't have the support system to help you follow through with it.

See what some awesome people had to say about the course:

“I’ve been shooting professionally for almost 10 years, the last 5 have been full-time. You would think that by now I would have had a better handle on the business side of things, especially my pricing. I, like many others, raise their prices very slowly over time, or not at all sometimes, out of fear. Fear of appearing way too expensive, fear of losing existing clients, fear that we are not worth it. Dana taught me how to move through this and realize that I am absolutely worth what I should be asking for! She helped me get really honest with myself about my numbers, something I’d always intended to do, but never did. I am about to change the way I do things with my business, and I am beyond excited about it and can’t wait to see what the future holds. Of equal importance, I realized that I’m not alone, and that we are all in this together. This class is beyond what I thought it would be, as I now feel supported and cheered on from within the industry. And an extra bonus? Dana’s laugh is absolutely amazing and her insight, invaluable. Dana Pugh rocks!”

— Annie Daiva

“I met Dana two years ago at a photography retreat, where I was instantly drawn to her honesty and her ability to make anything fun. Last year she invited me to be a part of the 5 minute project, which is something she started and shared with photographers to join along side her. I think this speaks volumes of her heart for the photography community. She could have kept the project to herself, but she choose to watch us and many others grow in it. She truly wants the best for others, and has given not only me, but so many others the tools on how to be successful in this business.This past spring she came to BC and mentored a group of us on the business side of photography. That course taught me to value my time,and opened my eyes to things I never would have seen on my own, I can truthfully say she changed my life and my family’s life. I am so grateful to have met her, to have had her influence in my career and I know I wouldn’t be where I am today without her encouragement and knowledge. 

— Kyla Ewert

“Truly, I cannot thank Dana enough for everything she gave us (including her heart) during our time together. Her passion for the industry is refreshing and I left feeling so inspired and excited. Not only was Dana an amazing teacher and incredibly resourceful, she was a blast to spend time with as she came with a ton of laughter and her heart on her sleeve (my kind of person). I would highly recommend Dana’s workshop to anyone wanting to take their passion and business to the level of success. You will not regret it...and BONUS, you get to hang with the talented “Dana Pugh” for the day, total win!
Forever grateful, thank you.”

— Devon Hall

$200 CDN (+gst)

****Just a note to say that this is nonrefundable. The email that you use to pay for the course is the email where all communication will be sent. If you need to change that, be sure to contact me at pugh.dana@gmail.com